hi, I’m Brigitte

I believe great design is simple and smart. I feel lucky to have had the opportunity to apply this framework to many successful brands and award-winning products. In my previous role of Product Design & UX Director, my efforts were focused on developing teams to solve complex design problems through inclusive, measured, and scalable practices. Now, as Director of Business Systems Design, I consult with executive leadership teams to facilitate the co-creation of improved business systems and processes within holistic frameworks. I also enjoy mentoring folks on ADPList, drop by to say hi 👋.

Photo of Brigitte wearing glasses and a purple turtleneck sweater. Slightly smiling while looking at the camera.
Screenshot of the new Ting website featuring a large home with Wi-Fi extenders and a router strategically placed for best connection.

Ting Internet

‍Director of Product Design & UX (2019-2021)
Design Leads: Meredith House, Anna Kang, Hannah Jor
Content Leads: Dave Stuckey, Nancy Webb

Led team in the visual and UX redesign of Ting Internet, making it accessible, customer-centric, and scalable. Optimized the end-to-end B2C experience with focus on the website, purchase flow, control panel, iOS app, and Marketing CMS.

Image preview of the Wavelo wave animation.

Wavelo B2B SaaS platforms

Director of Product Design & UX (2020-2021)
ISOS Design Lead: Anna Kang
MONOS Design Lead: Hannah Jor

Led dedicated teams across various B2B SaaS business offerings, ISOS and MONOS, to modernize modular business and operating support ecosystems. Connected critical functions like customer support, subscription management, field operations, product catalogue, and much more.

Image preview with the words "We are design at Tucows" beside a rabbit peeking its head out of a magician's hat.

Design org tools

Director of Product Design & UX (2022)
Design Leads: Meredith House, Janelle Leung
Design Engineers: Kay Evans-Stocks, Karen Evans
Content Lead: Nancy Webb
Design Intern: Elise VanderWindt

Enabled team to build an internal knowledge-base, hubble, prioritizing the tools and resources critical to onboarding and async operational efficiencies for the design org. An external facing site, d@t, was also designed to facilitate recruitment, showcase our remote-first culture, and enable thought leadership within the community.

Image of a 3D letter 'W' made out of various objects with the words "Rebranding with Insight" placed on top.
🏆 2020 Illumi Award winner

Tucows redesign

Lead Product Designer (2018-2020)
Design Co-Lead: Keven Lupien

Led the complete modernization of the Tucows brand and website while preserving its 25+ year old heritage. The outcome was award-winning in its execution and the mission to attract top talent was a resounding success with Tucows nearly doubling its headcount (2022) since the launch in 2019. Watch our rebrand story.

Articles

A few articles for the curiously minded.